农村电商数字化转型助力乡村振兴战略的可持续发展路径研究

Study on the Sustainable Development Path of Digital Transformation of Rural E-Commerce to Help Rural Revitalisation Strategy

摘要: 农村电子商务作为推动乡村产业振兴与经济发展的关键力量，在整合分散的生产要素与发展资源、畅通农产品上行渠道等方面发挥着重要作用。借助现代物流体系与电子商务运营模式，农村电商有效拓展了农产品的市场空间，促进了农民增收与农业产业结构优化升级。在数字经济快速发展背景下，农村电商数字化转型已成为其迈向高效、高质发展新阶段的重要路径，对提升整体产业运行效率与服务能力具有战略意义。本文系统分析农村电商数字化转型面临的现实困境，并提出其赋能乡村振兴战略的可持续发展路径。

Abstract: Rural e-commerce, as a key force to promote the revitalisation of rural industries and economic development, plays an important role in integrating dispersed factors of production and development resources, and unimpeded upstream channels for agricultural products. With the help of modern logistics systems and e-commerce operation modes, rural e-commerce effectively expands the market space of agricultural products, and promotes the income of farmers and the optimisation and upgrading of the agricultural industrial structure. Under the background of rapid development of the digital economy, the digital transformation of rural e-commerce has become an important path towards the new stage of efficient and high-quality development, which is of strategic significance for enhancing the overall industrial operational efficiency and service capacity. This paper systematically analyses the realities of digital transformation of rural e-commerce, and proposes a sustainable development path that enables the rural revitalization strategy.