论我国未注册驰名商标的认定与司法保护

On the Recognition and Judicial Protection of Unregistered Well-Known Trademarks in China

摘要: 随着全球经济一体化发展，知识产权保护的重要性愈发重要，商标作为知识产权的一大板块以及企业重要无形资产的组成部分之一，其价值和影响力越来越突出。当人们逐渐意识到商标保护的重要性以及价值，随之而来的是商标侵权事件的频繁发生。而未注册驰名商标的保护成为商标保护领域中鞭长莫及的灰色地带。自商标成为我国法律体系的一部分以来，商标注册主义一直是商标保护的核心原则。注册商标的权益主要由我国法律保障。然而，鉴于未注册驰名商标所蕴含的内在价值以及商标保护的基本目的，与国际上对未注册驰名商标保护的现状与发展趋势相比，我们就能明显看到我国在这一领域的保护措施存在一些不足之处。具体表现在相关法律法规对未注册驰名商标的保护不够全面，无论是在保护手段、程序还是保护范围上，都与注册驰名商标存在较大差距。我国实行的是商标权注册取得制度，研究我国对未注册的驰名商标的认定和保护有一定的积极意义，因此，对于未注册商标的区别保护是有必要的。对当前法律框架下的保护措施进行分析，提出完善建议，旨在探讨未注册驰名商标及其认定标准的司法保护机制。

Abstract: With the development of global economic integration, the importance of intellectual property protection has become increasingly prominent. Trademarks, as a major component of intellectual property and an important intangible asset of enterprises, have become more and more valuable and influential. As people gradually realize the importance and value of trademark protection, trademark infringement incidents occur frequently. The protection of unregistered well-known trademarks has become a gray area that is difficult to reach in the field of trademark protection. Since trademarks became part of China’s legal system, the principle of trademark registration has always been the core principle of trademark protection. The rights and interests of registered trademarks are mainly protected by Chinese law. However, considering the inherent value of unregistered well-known trademarks and the basic purpose of trademark protection, compared with the current situation and development trend of the protection of unregistered well-known trademarks in the international community, it is obvious that there are some deficiencies in China’s protection measures in this field. Specifically, the protection of unregistered well-known trademarks in relevant laws and regulations is not comprehensive enough, and there are significant differences in protection means, procedures, and scope compared with registered well-known trademarks. China implements a trademark registration acquisition system. Studying the recognition and protection of unregistered well-known trademarks in China has certain positive significance. Therefore, it is necessary to provide differentiated protection for unregistered trademarks. Analyzing the current protection measures under the legal framework and proposing improvement suggestions aims to explore the judicial protection mechanism for unregistered well-known trademarks and their recognition standards.