数字化赋能中药材产业发展研究——以重庆石柱县黄精产业为例

Digital Empowerment of Traditional Chinese Medicine Industry Development Research—Taking Huangjing Industry in Shizhu County, Chongqing as an Example

摘要: 本文基于产业价值链理论，以重庆石柱县黄精产业为对象，通过实地调研和数据分析，探讨数字化技术在中药材产业各环节应用效果。研究发现，石柱县构建电商平台、智能种植管理和数字化追溯体系，推动黄精产业跨越式发展，种植面积从2019年试点扩至2024年1万亩，产值从0.47亿元增至15.27亿元，产品出口11个国家和地区。数字化应用提升了生产效率、产品质量和市场竞争力，使农户人均年收入从3200元增至8600元。然而，产业发展面临数字基础设施覆盖不足、复合型人才短缺、标准体系不完善等挑战。为此，研究提出完善基础设施建设、强化人才培养、健全标准体系、加强政策支持等对策建议，为中药材产业数字化转型和乡村振兴提供实证参考。

Abstract: Based on industrial value chain theory, this paper takes the Polygonatum industry in Shizhu County, Chongqing as the research object, and uses field research and data analysis methods to deeply explore the application effects of digital technology in various segments of the traditional Chinese medicine industry. The study finds that Shizhu County has achieved leapfrog development in the Polygonatum industry through constructing e-commerce platforms, intelligent planting management, and digital traceability systems. The planting area expanded from the pilot stage in 2019 to 10,000 acres in 2024, with output value growing from 47 million yuan to 1.527 billion yuan, and products exported to 11 countries and regions. Digital applications have significantly improved production efficiency, product quality, and market competitiveness, with farmers’ per capita annual income increasing from 3,200 yuan to 8,600 yuan. However, industrial development still faces challenges such as insufficient digital infrastructure coverage, a shortage of compound talents, and imperfect standard systems. The study proposes countermeasures including improving infrastructure construction, strengthening talent cultivation, establishing standard systems, and enhancing policy support, providing empirical reference for digital transformation of TCM industry and rural revitalization.