非遗文化产品赋能民族地区农民增收的路径探析——以毛南族花竹帽为例

An Exploration of Pathways for Intangible Cultural Heritage Products to Increase Farmers’ Income in Ethnic Minority Areas—A Case Study of the Maonan Flowered Bamboo Hat

摘要: 在乡村振兴战略的背景下，文化振兴是乡村振兴的重要内容，为实现乡村全面振兴注入活力。非物质文化遗产(非遗)是文化振兴的重要组成部分，在助力乡村振兴中起到关键作用，是实现乡村振兴目标的一条可行性道路。文章基于布迪厄文化资本理论，探讨毛南族花竹帽在民族地区的价值转化如何赋能农民增收。通过实地考察、访谈及文献分析等方法，文章分析了毛南族花竹帽的价值意义、现有成就和现实问题，提出优化毛南族花竹帽促进农民增收的实践路径，如建立“非遗+”模式、建立非遗工坊、发展特色产业等对策。

Abstract: Within the context of the rural revitalization strategy, cultural revitalization is a crucial component of rural revitalization, injecting vitality into the comprehensive revitalization of rural areas. Intangible cultural heritage (ICH) is a crucial component of cultural revitalization and plays a key role in supporting rural revitalization, offering a viable path to achieving its goals. Based on Bourdieu’s theory of cultural capital, this article explores how the value transformation of the Maonan flowered bamboo hat in ethnic minority areas can increase farmers’ income. Through field research, interviews, and literature analysis, this article analyzes the significance, current achievements, and current challenges of the Maonan flowered bamboo hat. It proposes practical approaches to optimizing the Maonan flowered bamboo hat to increase farmers’ income, such as establishing an “ICH+” model, establishing ICH workshops, and developing specialized industries.