私域直播银发消费的信任异化与保护破局

Alienation of Trust in Silver-Haired Consumption via Private Domain Live Streaming and Solutions for Protection

摘要: 随着数字经济与银发经济融合，私域直播成为银发消费核心场景，信任异化问题突出。研究发现，信任异化表现为虚假人设精准收割、算法黑箱情感操控、闭环传播监管盲区三类形态；成因源于银发群体情感代偿缺失、技术认知断层及监管体系滞后。对此，需构建“情感–能力”双维反哺网络填补需求端短板，搭建“反信任异化”技术屏障破解技术操控，完善强约束性法律监管体系压缩违规空间。本研究为适配私域场景的银发消费保护提供路径，助力银发经济健康发展。

Abstract: With the integration of the digital economy and the silver economy, private domain live streaming has become a core scenario for silver-haired consumption, while the problem of trust alienation is increasingly prominent. The study reveals that trust alienation manifests in three forms: accurate exploitation through false personas, emotional manipulation via algorithmic black boxes, and regulatory blind spots in closed-loop communication. The causes stem from the lack of emotional compensation among the silver-haired group, their technological cognitive gaps, and the lagging regulatory systems. To address this, it is necessary to build an “emotion-capability” dual-dimensional feedback network to make up for demand-side shortcomings, establish a technology barrier against trust alienation to resolve technological manipulation, and improve a stringent legal regulatory system to reduce the space for violations. This study provides a path for protecting silver-haired consumption in line with the private domain scenario, contributing to the healthy development of the silver economy.