新质生产力视域下百色市油茶产业发展的机遇与困境研究

A Study on Opportunities and Challenges of Camellia Oil Industry Development in Baise City under the Perspective of New Productive Forces

摘要: 本文基于新质生产力理论，剖析百色油茶产业转型的机遇与挑战。机遇方面，国家战略与地方规划双重驱动，产业基础良好，健康消费需求与高端供给相匹配，科技创新取得突破。困境方面，油茶产业投资回报期长削弱林农积极性，新型人才结构失衡，技术装备应用滞后，品种同质化严重、产品附加值低、品牌价值未充分释放。为此，提出突破路径：完善投融资模式，构建“人才–技术–产业”协同创新体系，推动全产业链数字化与智能化转型，实施品牌高端化与价值链攀升战略，为百色油茶产业高质量发展提供参考。

Abstract: Based on the theory of new productive forces, this paper analyzes the opportunities and challenges of the transformation of the camellia oil industry in Baise. On the opportunity side, the industry is driven by both national strategies and local planning, has a sound industrial foundation, and matches the demand for healthy consumption with high-end supply, achieving breakthroughs in technological innovation. On the challenge side, the long investment return period in the camellia oil industry weakens the enthusiasm of forest farmers, the structure of new talent is unbalanced, the application of technology and equipment is lagging behind, there is serious homogenization of varieties, low product added value, and insufficient release of brand value. Therefore, this paper proposes a breakthrough path: improving the investment and financing model, constructing a collaborative innovation system of “talent-technology-industry”, promoting the digital and intelligent transformation of the entire industrial chain, and implementing a strategy of brand upgrading and value chain climbing, providing a reference for the high-quality development of the camellia oil industry in Baise.