电商经济背景下贵州旅游与乡村振兴的融合发展研究

Research on the Integrated Development of Tourism and Rural Revitalization in Guizhou under the Background of E-Commerce Economy

摘要: 在电商经济与乡村振兴协同发展的背景下，本文以贵州省为例，构建包含旅游经济、生态、文化、社会支持与公共服务5个维度的旅游发展指标体系，基于熵权法对全省9个市州开展实证分析。研究表明，旅游生态资源与公共服务资源是影响贵州旅游发展的核心要素。电商经济通过“一码游贵州”等智慧平台，显著促进了旅游资源数字化与服务升级，但仍存在区域发展不均衡问题。据此，本文提出应推动生态资源电商化转化、强化智慧服务协同、构建“电商–生态–文化”融合品牌等策略，以提升贵州旅游整体竞争力，助力乡村振兴与旅游业可持续发展。

Abstract: Against the backdrop of the synergistic development of the e-commerce economy and rural revitalization, this paper takes Guizhou Province as a case study. It constructs a tourism development indicator system encompassing five dimensions: tourism economy, ecology, culture, social support, and public services. An empirical analysis of the province’s 9 prefectures is conducted based on the entropy weight method. The research indicates that tourism ecological resources and public service resources are the core factors influencing tourism development in Guizhou. The e-commerce economy, through smart platforms like “One Code Travel Guizhou”, has significantly promoted the digitalization of tourism resources and service upgrades. However, issues of uneven regional development persist. Accordingly, this paper proposes strategies such as promoting the e-commerce transformation of ecological resources, strengthening coordinated smart services, and building an integrated “E-commerce-Ecology-Culture” brand. These measures aim to enhance the overall competitiveness of Guizhou’s tourism industry, contributing to rural revitalization and the sustainable development of tourism.