中国新能源汽车开拓国际市场的对策研究

Strategies for Chinese New Energy Vehicles to Expand into International Markets

摘要: 在全球气候变化与能源转型背景下，中国新能源汽车产业已成为全球市场的重要力量。本文基于中国新能源汽车产业与出口现状，运用SWOT-TOWS分析方法，探讨其开拓国际市场的战略路径。研究表明，中国新能源汽车具备完整的产业链、规模优势和技术创新能力，但在国际品牌认知、充电设施适配等方面存在短板。面对全球碳中和政策窗口与新兴市场消费升级机遇，同时也需应对国际贸易壁垒与日益激烈的国际竞争。为此，提出扬长乘势、以强御险、借机补短、精准破局四种类型战略，以提升中国新能源汽车的国际竞争力，为实现高质量“走出去”提供理论参考与实践指导。

Abstract: Against the backdrop of global climate change and energy transition, China’s new energy vehicle industry has emerged as a significant force in the global market. This paper employs SWOT-TOWS analysis to explore strategic pathways for expanding into international markets, based on the current state of China’s new energy vehicle industry and exports. Research indicates that China’s new energy vehicles possess a complete industrial chain, economies of scale, and technological innovation capabilities, yet face shortcomings in international brand recognition and charging infrastructure compatibility. Facing the global policy window for carbon neutrality and the opportunities presented by consumption upgrades in emerging markets, the industry must also navigate international trade barriers and intensifying global competition. To this end, four strategic approaches are proposed: leveraging strengths to capitalize on momentum, using strengths to mitigate risks, seizing opportunities to address weaknesses, and implementing targeted breakthroughs. These strategies aim to enhance the international competitiveness of China’s new energy vehicles, providing theoretical reference and practical guidance for achieving high-quality global expansion.