直播带货视角下电商助农创新模式的研究

Research on Innovative Models of E-Commerce Assistance to Agriculture from the Perspective of Live Streaming Sales

摘要: 本文聚焦于直播助农这一农村电商创新模式，系统探讨其在推动乡村振兴中的作用与价值。研究采用文献分析法，梳理并分析了电子商务直播助农模式的主要特点、现实意义、当前面临的突出问题及其应对策略。围绕农户、企业与政府三大核心利益相关方，本文提出了相应的优化建议，以期为该模式的健康可持续发展提供参考，推动电商直播助农新模式的健康发展，助力乡村振兴。

Abstract: This article focuses on the innovative model of live streaming to assist agriculture in rural e-commerce, and systematically explores its role and value in promoting rural revitalization. The research adopts the method of literature analysis to sort out and analyze the main characteristics, practical significance, current prominent problems, and countermeasures of the e-commerce live streaming to assist agriculture model. Focusing on the three core stakeholders of farmers, enterprises, and the government, this article puts forward corresponding optimization suggestions, hoping to provide reference for the healthy and sustainable development of this model, promote the healthy development of the new model of e-commerce live streaming to assist agriculture, and assist rural revitalization.