面向“Z世代”跨境卖家的中文微课程设计与营销策略研究

Design and Marketing Strategies for ChineseMicro-Courses Targeting Generation Z Cross-Border E-Commerce Sellers

摘要: 本文聚焦于面向“Z世代”跨境卖家的微课程策略研究，旨在解决其教育产品触达与转化的核心难题。研究论证了基于社交媒体平台的“碎片化内容设计、精准化营销与社群化构建”三位一体策略的有效性，并结论性地指出，该策略是实现与“Z世代”用户建立深度信任并驱动商业增长的重要途径。

Abstract: This study focuses on micro-course strategies for Generation Z cross-border e-commerce sellers, addressing the core challenges of educational product reach and conversion. It demonstrates the effectiveness of a trinity strategy-integrating fragmented content design, targeted marketing, and community building-on social media platforms. The study concludes that this approach is a pivotal pathway for establishing deep trust with Generation Z users and driving commercial growth.