马克思主义劳动价值理论视域下电商平台价值生成机制研究

Research on the Value Generation Mechanism of E-Commerce Platforms from the Perspective of Marxist Labor Value Theory

摘要: 随着数字经济的蓬勃发展，电商平台已成为价值生成的重要场域，但其价值创造与分配机制对传统劳动价值论构成新挑战。本文以马克思主义劳动价值理论为分析框架，系统剖析电商平台价值生成的新特征与内在逻辑，揭示数据驱动下的劳动异化、平台垄断引致的价值分配失衡等问题。研究认为，需坚持劳动价值理论的指导地位，完善数据要素市场化配置，优化剩余价值分配机制，并提升算法透明度，以构建兼顾效率与公平的电商平台价值生成体系，为数字时代价值理论创新与实践治理提供理论参考。

Abstract: With the vigorous development of the digital economy, e-commerce platforms have become a crucial site for value generation. However, their mechanisms for value creation and distribution present new challenges to the traditional labor theory of value. Using the Marxist labor theory of value as an analytical framework, this paper systematically examines the new characteristics and internal logic of value generation on e-commerce platforms, revealing issues such as data-driven labor alienation and value distribution imbalances induced by platform monopoly. The study argues that it is essential to adhere to the guiding principles of the labor theory of value, improve the market-based allocation of data factors, optimize the surplus value distribution mechanism, and enhance algorithmic transparency. These measures are fundamental to constructing a value generation system for e-commerce platforms that balances efficiency and fairness, thereby providing a theoretical reference for innovating value theory and guiding practical governance in the digital era.