国有企业数字化转型中电商模式的协同发展研究

Research on the Collaborative Development of E-Commerce Models in the Digital Transformation of State-Owned Enterprises

摘要: 国有企业数字化转型进程中，电商模式协同发展已成为推动供应链优化和价值创造的关键路径。电商模式协同发展呈现出平台生态化、技术智能化、数据要素化三大特征，形成了供需匹配、资源整合、价值共创的协同机制。在发展成效显著的同时，仍面临平台建设标准不统一、技术应用深度不足、数据流通壁垒突出等现实困境。研究表明，通过构建统一标准的平台体系、推进智能技术全链条应用、建立开放共享的数据流通机制，能够有效破解协同发展难题，为国有企业数字化转型提供重要支撑。

Abstract: In the process of digital transformation of state-owned enterprises, the collaborative development of e-commerce models has become a key pathway to promote supply chain optimization and value creation. The collaborative development of e-commerce models presents three major characteristics: platform ecosystem, technological intelligence, and data elementization, forming a collaborative mechanism of supply-demand matching, resource integration, and value co-creation. While achieving significant development results, it still faces realistic dilemmas such as non-unified platform construction standards, insufficient depth of technology application, and prominent data circulation barriers. Research shows that by constructing a unified standard platform system, promoting the full-chain deep application of intelligent technology, and establishing an open and shared data circulation mechanism, the dilemmas of collaborative development can be effectively resolved, providing important support for the digital transformation of state-owned enterprises.