绿色发展视角下电子商务推动产业结构升级的机理与困境

The Mechanism and Predicament of E-Commerce Promoting Industrial Structure Upgrading from the Perspective of Green Development

摘要: 随着绿色发展理念的深入，电子商务在推动产业结构升级中发挥着重要作用。本文从绿色发展视角出发，分析电子商务推动产业结构升级的内在机理，主要包括资源优化配置、产业数字化转型及绿色供应链构建三方面。同时，探讨了电子商务在实践中面临的困境，如物流碳排放压力大、绿色技术应用不足及政策规范滞后等。研究表明，通过推动绿色物流与循环经济发展、提升绿色技术创新能力及完善绿色政策体系，电子商务能够有效促进产业向高效、低碳和高附加值方向升级。本文旨在为实现经济高质量发展和可持续发展提供理论参考与政策建议。

Abstract: With the deepening of the concept of green development, e-commerce plays an important role in promoting industrial structure upgrading. From the perspective of green development, this paper analyzes the internal mechanisms through which e-commerce drives industrial structure upgrading, mainly including resource optimization, industrial digital transformation, and green supply chain construction. Meanwhile, the paper explores the practical challenges faced by e-commerce, such as high carbon emissions in logistics, insufficient application of green technologies, and lagging policy regulations. The study indicates that by promoting green logistics and the development of a circular economy, enhancing green technological innovation capabilities, and improving the green policy system, e-commerce can effectively facilitate the upgrading of industries toward higher efficiency, lower carbon emissions, and higher added value. This paper aims to provide theoretical references and policy suggestions for achieving high-quality and sustainable economic development.