电子商务消费者个人信息保护的问题研究

Research on the Protection of Personal Information of E-Commerce Consumers

摘要: 电商规模不断扩大的时代下，消费者个人信息数据流通已成为重要的助力资源，但近年来个人信息过度收集、滥用与泄露问题日益突出。尽管我国已构建以《民法典》《个人信息保护法》为核心的法律框架，但在实践中仍存在立法针对性不强、平台利益与合规义务冲突、以及监管权责分散等多重问题。为此，本文提出应从细化行业标准、强化平台合规建设、健全多元化监管机制等方面系统构建电子商务消费者个人信息保护体系，以实现权益保障与产业发展的有效平衡。

Abstract: In the era of expanding e-commerce, the circulation of consumer personal data has become a vital resource. However, issues of excessive collection, misuse, and leakage of personal information have become increasingly prominent in recent years. Although China has established a legal framework centered on the Civil Code and the Personal Information Protection Law, practical implementation still faces multiple challenges, including insufficient legislative specificity, conflicts between platform interests and compliance obligations, and fragmented regulatory responsibilities. To address these issues, this paper proposes a systematic approach to building a consumer personal information protection system for e-commerce. This includes refining industry standards, strengthening platform compliance mechanisms, and establishing diversified regulatory frameworks, aiming to achieve an effective balance between rights protection and industrial development.