农村电商赋能乡村振兴的作用机理研究

Research on the Mechanism of Rural E-Commerce Empowering Rural Revitalization

摘要: 在数字经济跟乡村振兴战略深度整合的背景下，农村电商依靠“互联网 + 农业”的模式长处，成为应对城乡发展不平衡、唤醒农村经济活力的关键载体。本文结合国内典型的农村电商实践案例，全面梳理农村电商推动乡村振兴的现实根基。以操作适配性表现、资源整合进程、服务覆盖范围大小、风险防控策略、主体协同状态五个维度，剖析农村电商助力乡村振兴时碰到的实际阻碍。且从产业重塑、生态改良、文化激发、治理升级、民生改进五大途径，阐明农村电商赋能乡村振兴的内在作用原理。最后从达成基础设施完备、实现服务体系优质、做到制度保障有力三个方向，提出具针对性的优化方案。目标是为农村电商持续赋能乡村振兴提供理论支撑与实践借鉴。

Abstract: Against the backdrop of the in-depth integration of the digital economy and the rural revitalization strategy, rural e-commerce, leveraging the advantages of the “Internet + Agriculture” model, has become a key vehicle for addressing the imbalance in urban-rural development and revitalizing the vitality of the rural economy. This paper, drawing on typical domestic rural e-commerce practice cases, comprehensively sorts out the practical foundation for rural e-commerce to promote rural revitalization. From five dimensions—operational adaptability, resource integration progress, service coverage scope, risk prevention and control strategies, and subject synergy status—it analyzes the practical obstacles encountered by rural e-commerce in facilitating rural revitalization. Furthermore, it clarifies the internal mechanism through which rural e-commerce empowers rural revitalization from five paths: industrial restructuring, ecological improvement, cultural activation, governance upgrading, and people’s livelihood enhancement. Finally, targeted optimization solutions are proposed from three directions: achieving complete infrastructure, realizing high-quality service systems, and ensuring strong institutional guarantees. The objective is to provide theoretical support and practical reference for rural e-commerce to continuously empower rural revitalization.