跨境电商平台商品信息不对称问题及解决策略研究

The Study on the Problem of Information Asymmetry of Goods on Cross-Border E-Commerce Platforms and Its Solutions

摘要: 随着全球化和数字经济的发展，跨境电商已成为国际贸易的核心驱动力。然而在行业快速发展背后，商品信息不对称问题日益凸显。信息不对称不仅体现在商品质量、物流、售后等环节，还涉及卖家信用等多维度，其背后涉及地理与制度隔阂、平台治理缺陷以及技术验证局限等因素。面对这些挑战，本研究从平台优化、技术创新、监管协同与消费者赋能四个层面出发，提出具有可操作性的策略，为推动行业可持续发展提供理论支持与实践路径。

Abstract: With the development of globalization and the digital economy, cross-border e-commerce has become a core driving force in international trade. However, behind the rapid growth of the industry, the issue of information asymmetry has become increasingly prominent. Information asymmetry is evident not only in aspects such as product quality, logistics, and after-sales service, but also across multiple dimensions, including seller credibility. This issue is driven by factors such as geographic and institutional gaps, platform governance flaws, and technological validation limitations. In response to these challenges, this study proposes actionable strategies from four perspectives: platform optimization, technological innovation, regulatory collaboration, and consumer empowerment, providing both theoretical support and practical pathways for the sustainable development of the industry.