跨境电商低价倾销的《反倾销条例》本地化监管创新——以Temu事件为切入点

Innovation of Localization Supervision of Anti-Dumping Regulations on Low-Price Dumping of Cross-Border E-Commerce —Taking Temu Incident as the Starting Point

摘要: 在数字贸易加速渗透的背景下，跨境电商平台的低价竞争策略引发了全球范围内的反倾销调查浪潮。部分新兴跨境电商平台的极致低价竞争策略已引发全球范围内的反倾销调查浪潮，成为国际监管的焦点。我国现行《反倾销条例》采用“进口导向”的规制逻辑，对本土跨境电商企业的海外低价销售行为存在监管空白，导致企业合规风险与国家贸易信誉受损的双重困境。本文基于成本认定与平台监管双维度，构建“全链条成本核算法 + 平台抽成透明化”监管模型，提出增设跨境低价销售负面清单与梯度处罚机制的政策方案，为完善我国跨境数字贸易监管范式提供法学思考与实践路径。

Abstract: Under the background of the accelerated penetration of digital trade, the low-price competition strategy of cross-border e-commerce platforms has triggered a wave of anti-dumping investigations around the world. The extreme low-price competition strategy of some emerging cross-border e-commerce platforms has triggered a wave of anti-dumping investigations around the world and has become the focus of international supervision. China’s current Anti-Dumping Regulations adopts the “import-oriented” regulatory logic, and there is a regulatory gap in the overseas low-price sales behavior of local cross-border e-commerce enterprises, which leads to the double dilemma of corporate compliance risk and national trade reputation damage. Based on the two dimensions of cost identification and platform supervision, this paper constructs a supervision model of “full-chain cost accounting method + transparency of platform extraction”, and puts forward a policy plan to add a negative list of cross-border low-price sales and a gradient punishment mechanism, which provides a legal thinking and practical path for improving the supervision paradigm of cross-border digital trade in China.