抖音平台助力丁庄大菜的线上销售可行性研究

Feasibility Study on Supporting Online Sales of Dingzhuang Vegetables through the Douyin Platform

摘要: 丁庄大菜，也叫丁嘴金菜，金针菜，黄花菜，营养健康，风味独到，江苏省宿迁市宿豫区丁嘴镇是中国黄花菜四大主要产区之一，又有宿豫区丁庄大莱制作技艺非遗工坊。但该菜规模和购买力不断减少，逐渐衰落。随着抖音等平台的用户规模不断扩大，数商模式为该菜的重新发展提供了可能，本文旨在分析新建立抖音账号，通过平台视频和直播板块对限定范围的人流量引流情况，去探讨扩大丁庄大菜的传播量的可行性，形成抖音电商销售平台，以此对于丁庄大菜去做到物产销售的帮助。

Abstract: Dingzhuang vegetables, also known as Dingzui golden vegetables, daylilies, or yellow flowers, are nutritious and healthy with a unique flavor. Dingzui Town, Suyu District, Suqian City, Jiangsu Province, is one of the four main production areas of Chinese daylilies and also hosts an intangible cultural heritage workshop for Dingzhuang vegetable making. However, the scale and purchasing power of this vegetable have been steadily declining, leading to its gradual decline. With the continuous expansion of user bases on platforms like Douyin, the digital commerce model provides a possibility for the revival of this vegetable. This paper aims to analyze the establishment of a new Douyin account, using platform videos and live streaming to attract a targeted audience, in order to explore the feasibility of increasing the reach of Dingzhuang vegetables. The goal is to form a Douyin e-commerce sales platform to help promote and sell Dingzhuang vegetables.