电商场景下电子游戏规则的侵权困境与多元保护路径研究

Research on Infringement Dilemmas and Diversified Protection Paths of Video Game Rules in E-Commerce Scenarios

摘要: 随着“游戏 + 电商”融合业态的深度发展，游戏直播打赏、虚拟道具交易等新模式为产业带来增量收益的同时，也使电子游戏规则的侵权问题愈发复杂。本文通过分析电子游戏规则的法律属性，发现现有法律保护路径的不足，结合我国实际游戏电商市场数据，分析电商场景下游戏规则侵权的典型形态与权益冲突，审视现有法律保护路径在电商场景中的适配缺陷，从著作权法完善、电商平台责任界定、跨境协同保护等维度，提出适配电商业态的游戏规则保护方案，为规范“游戏–电商”融合市场秩序、保障产业协同创新发展提供法律参考。

Abstract: With the in-depth development of the integrated “game + e-commerce” format, new models such as game live-streaming rewards and virtual item transactions have brought incremental benefits to the industry. However, they have also made the infringement of video game rules increasingly complex. By analyzing the legal attributes of video game rules, this paper identifies the shortcomings of existing legal protection paths, and combines China’s actual game e-commerce market data. It analyzes the typical forms of game rule infringement and rights conflicts in e-commerce scenarios, examines the adaptation defects of existing legal protection paths in such scenarios, and proposes game rule protection solutions suitable for the e-commerce format from the dimensions of copyright law improvement, e-commerce platform liability definition, and cross-border collaborative protection. This study aims to provide legal references for standardizing the market order of the “game-e-commerce” integration and safeguarding the coordinated and innovative development of the industry.