电子商务中消费者个人信息保护问题研究

Research on the Protection of Consumers’ Personal Information in E-Commerce

摘要: 数字经济时代，电子商务在驱动消费增长的同时，其高度依赖个人信息的商业模式也引发了严峻的隐私保护挑战。本文通过梳理电商平台责任缺失、法律规制不足及消费者维权无力等现实困境，提出应从立法细化、平台责任强化、维权机制优化、协同治理构建与技术赋能五个方面进行系统性规制，以构建一个法律规范、技术保障与多元治理的有机结合的保护框架，有效平衡信息利用与隐私保护之间的关系，建立起公平、透明、安全的电子商务信息保护体系，为保障消费者权益与促进数字经济健康发展提供理论参考与实践路径。

Abstract: In the era of the digital economy, while e-commerce drives consumption growth, its business model—highly reliant on personal information—has raised serious privacy protection challenges. By examining practical dilemmas such as the lack of accountability of e-commerce platforms, insufficient legal regulations, and consumers' difficulties in safeguarding their rights, this paper proposes a systematic regulatory approach from five perspectives: refining legislation, strengthening platform accountability, optimizing rights protection mechanisms, establishing collaborative governance, and leveraging technological empowerment. The aim is to construct a protection framework that integrates legal norms, technical safeguards, and multi-stakeholder governance, effectively balancing the relationship between information utilization and privacy protection. This framework seeks to establish a fair, transparent, and secure e-commerce information protection system, providing theoretical reference and practical pathways for safeguarding consumer rights and promoting the healthy development of the digital economy.