数字孪生应用下大连历史建筑艺术化改造的文旅商业新范式

A Digital-Twin-Driven Paradigm for Cultural Tourism and Commerce: Artistic Transformation of Dalian’s Historic Architecture

摘要: 本文以“数字孪生 + 沉浸体验 + 场景电商”为核心的价值构建三层次创新模型。研究主张，历史建筑的价值挖掘应从“物理空间改造”转向“数字场景构建”：通过高精度数字化技术创建历史建筑的“数字孪生”底座，实现文化遗产的数字化存续与活化；基于此开发线上沉浸式体验与线下互动项目，以深度叙事吸引并留住用户；构建“线上体验引流、线下预约到访、场景文创消费”的商业模式闭环，将激发的兴趣高效转化为可持续的商业价值。本文构建的模型，为历史建筑在数字经济时代的活化利用与商业转化提供了兼具理论前瞻性与实践可行性的系统路径。

Abstract: This paper builds a three-level innovation model with the core value of “digital twin + immersive experience + scene e-commerce”. The research advocates that the value mining of historical buildings should shift from “physical space transformation” to “digital scene construction”: create the “digital twin” base of historical buildings through high-precision digital technology to realize the digital survival and activation of cultural heritage; based on this, develop online immersive experience and offline interactive projects to attract and retain users with in-depth narrative; build a closed-loop business model of “online experience and drainage, offline appointment and visit, and scene cultural and creative consumption”, and effectively transform the stimulated interest into sustainable business value. The model constructed in this paper provides a system path with both theoretical foresight and practical feasibility for the activation, utilization and commercial transformation of historical buildings in the digital economy era.