基于电子商务平台的智慧养老服务路径研究

Research on the Path of Smart Elderly Care Services Based on E-Commerce Platforms

摘要: 随着我国人口老龄化进程加速与数字经济发展深化，智慧养老已成为国家应对养老挑战的战略方向。而电子商务作为数字经济发展最迅速、创新最活跃、应用最丰富的重要组成部分，是有效促进智慧养老服务市场可持续发展的关键基石。因此本文基于“十四五”国家老龄事业发展规划与数字中国建设框架，首先对于电子商务平台与智慧养老服务进行耦合性分析，指出电子商务平台对于智慧养老的赋能优势。并在此基础上，本研究详细描述了电子商务平台赋能智慧养老服务的核心路径，推动其向规模化、精准化与高品质方向发展。同时研究也分析了路径实施所面临的数据安全、数字鸿沟与商业模式可持续性等挑战，并进一步从技术、制度与协同治理层面提出对策，为智慧养老的规模化、普惠化发展提供理论参考与实践路径。

Abstract: With the acceleration of China’s aging population process and the deepening of digital economic development, smart elderly care has become a strategic direction for the country to address the challenges of elderly care. As an important component of the digital economy that develops most rapidly, innovates most actively, and has the richest applications, e-commerce is a key cornerstone for effectively promoting the sustainable development of the smart elderly care service market. Therefore, based on the “14th Five-Year Plan” for the development of the national aging cause and the framework of Digital China construction, this paper first conducts a coupling analysis of e-commerce platforms and smart elderly care services, and points out the enabling advantages of e-commerce platforms for smart elderly care. On this basis, this study elaborately describes the core path by which e-commerce platforms empower smart elderly care services, promoting their development towards scale, precision and high quality. At the same time, the research also analyzed the challenges faced by the implementation of the path, such as data security, the digital divide, and the sustainability of business models, and further proposed countermeasures from the aspects of technology, system, and collaborative governance, providing theoretical references and practical paths for the large-scale and inclusive development of smart elderly care.