数字时代电商从业者的劳动困境与破解路径

Labor Challenges and Solutions for E-Commerce Practitioners in the Digital Age

摘要: 数字时代，电商经济依托互联网、大数据、人工智能等前沿技术，构建起一个高度数字化、网络化与智能化的新型商业生态，它打破了传统商业的时空壁垒，使商品交易、服务交付与价值创造突破物理限制，实现“24小时无界服务”；电商行业作为数字经济核心领域，其从业者正面临多重劳动异化困境。该论文以马克思主义理论为指导，立足数字经济蓬勃发展背景，聚焦电商从业者劳动异化问题，从数字劳动内涵界定、异化表现剖析、应对路径构建三方面展开研究，为电商行业可持续发展与数字劳动权益保障提供理论与实践参考。结语指出，电商劳动异化消解是技术与资本逻辑向人的逻辑回归，多维度协同将推动电商行业实现经济效益与人文价值统一，为数字时代劳动解放提供实践范式。

Abstract: In the digital age, e-commerce economy, relying on cutting-edge technologies such as the Internet, big data, and artificial intelligence, has built a new highly digitalized, networked, and intelligent business ecosystem. It has broken the temporal and spatial barriers of traditional commerce, enabling commodity transactions, service delivery, and value creation to transcend physical limitations and achieve “24/7 unbounded services”. As a core field of the digital economy, the e-commerce industry has witnessed its practitioners facing multiple dilemmas of labor alienation. Guided by Marxist theory and based on the context of the vigorous development of the digital economy, this paper focuses on the issue of labor alienation among e-commerce practitioners. It conducts research from three aspects: the definition of the connotation of digital labor, the analysis of the manifestations of alienation, and the construction of response paths, aiming to provide theoretical and practical references for the sustainable development of the e-commerce industry and the protection of digital labor rights. The conclusion points out that the resolution of labor alienation in e-commerce is the return of technological and capital logic to human logic. The synergy of multiple dimensions will promote the e-commerce industry to achieve the unity of economic benefits and humanistic value, and provide a practical paradigm for labor emancipation in the digital age.