乡村振兴视角下古琶茶文化传承与发展研究

Research on the Inheritance and Development of Gupa Tea Culture from the Perspective of Rural Revitalization

摘要: 象州古琶茶文化是象州人民智慧的结晶，是象州非物质文化遗产的重要内容，其良好的传承与发展对地方茶产业发展与乡村经济发展具有很好的促进作用。文章从乡村振兴视角，以象州古琶村为例，分析人才储备、整体效益、市场开拓等方面的困境，并提出浸润教育、融合当地特色产物推出新品、个性化定制服务、发展旅游业等相应对策，为推动象州古琶茶非物质文化遗产的传承与发展提供借鉴。

Abstract: The culture of Xiangzhou Gupa Tea embodies the wisdom of the local people and constitutes a significant component of Xiangzhou’s intangible cultural heritage. Its effective preservation and development can substantially contribute to the growth of the local tea industry and the rural economy. From the perspective of rural revitalization, this paper takes Gupa Village in Xiangzhou as a case study to analyze challenges in areas such as talent cultivation, overall benefits, and market expansion. Corresponding strategies are proposed, including permeation education, developing new products by integrating local specialties, offering personalized customization services, and promoting tourism. The study aims to provide insights for promoting the inheritance and development of Xiangzhou Gupa Tea as an intangible cultural heritage.