绿色投资监管与电子商务可持续发展的协调机制研究

Research on the Coordination Mechanism between Green Investment Regulation and the Sustainable Development of E-Commerce

摘要: 在“双碳”战略与数字经济快速发展的背景下，绿色投资与电子商务的融合成为推动可持续发展的重要路径。电子商务在促进经济增长和消费便利化的同时，也面临能源消耗高、包装浪费严重、供应链碳排放增加等生态压力。绿色投资监管作为引导资本流向绿色领域、规范企业绿色行为的重要制度安排，对于电子商务行业的绿色转型具有关键作用。本文在系统梳理绿色投资与电子商务可持续发展相关理论的基础上，分析了绿色投资监管的内涵、目标及其对电子商务可持续发展的作用机制，探讨了政府、企业、平台与消费者之间的协调关系。研究认为，建立有效的绿色投资监管体系，有助于优化资源配置、提升电商平台绿色治理能力，并通过金融激励与信息披露机制促进产业链的低碳化与循环化。为此，应完善绿色投资监管体系、构建多元协同治理结构、强化绿色金融支持与社会监督，以实现绿色投资监管与电子商务可持续发展的良性互动。

Abstract: Against the backdrop of China’s “dual carbon” strategy and the rapid expansion of the digital economy, the integration of green investment and e-commerce has become an important pathway to achieving sustainable development. While e-commerce stimulates economic growth and enhances consumer convenience, it also generates ecological challenges such as high energy consumption, excessive packaging waste, and increased carbon emissions along supply chains. As an institutional mechanism guiding capital toward green sectors and regulating corporate environmental behavior, green investment supervision plays a crucial role in promoting the green transformation of the e-commerce industry. Based on a systematic review of relevant theories on green investment and sustainable e-commerce development, this paper analyzes the connotation, objectives, and operational mechanisms of green investment regulation, and explores the coordination among governments, enterprises, platforms, and consumers. The study finds that an effective green investment supervision system can optimize resource allocation, enhance the green governance capacity of e-commerce platforms, and foster low-carbon and circular transformation across the industrial chain through financial incentives and information disclosure mechanisms. Therefore, improving the regulatory system for green investment, constructing a multi-actor collaborative governance framework, and strengthening green finance support and social supervision are essential to achieving synergistic development between green investment regulation and the sustainable growth of e-commerce.