乡村振兴下江苏省农村电商发展的社会工作介入路径研究

A Study on Social Work Intervention Paths in Rural E-Commerce Development in Jiangsu Province under the Rural Revitalization Initiative

摘要: 在乡村振兴战略推进背景下，江苏省农村电商凭借政策支持与特色产业基础，已形成多元发展模式，但仍面临人才储备不足、区域发展失衡、农民主体性薄弱等深层次问题。从社会工作“以人为本”“优势视角”“资源整合”的专业理念出发，结合江苏省农村电商发展实际，可通过搭建分层人才培育支持体系、构建区域协同社会支持网络、推动农民社区赋权等路径，弥补农村电商发展中的非经济维度短板。本文基于江苏省农村电商发展现状，探索社会工作与农村电商的融合机制，为乡村振兴中“经济赋能”与“社会赋能”的协同推进提供实践思路，助力农村电商实现从“政策驱动”到“内生发展”的转型。

Abstract: Against the backdrop of promoting the rural revitalization strategy, rural e-commerce in Jiangsu Province has formed a diversified development model with policy support and a foundation of characteristic industries. However, it still faces deep-seated problems such as insufficient talent reserves, imbalanced regional development, and weak farmer subjectivity. Starting from the professional concepts of “people-oriented”, “advantageous perspective”, and “resource integration” in social work, combined with the actual development of rural e-commerce in Jiangsu Province, we can address the non economic shortcomings in the development of rural e-commerce by building a hierarchical talent cultivation support system, constructing a regional collaborative social support network, and promoting empowerment of farmers’ communities. This article is based on the current development status of rural e-commerce in Jiangsu Province, exploring the integration mechanism of social work and rural e-commerce, providing practical ideas for the coordinated promotion of “economic empowerment” and “social empowerment” in rural revitalization, and helping rural e-commerce achieve the transformation from “policy-driven” to “endogenous development”.