基于CiteSpace的跨境电商研究热点可视化分析

Visual Analysis of Cross-Border E-Commerce Research Hotspots Based on CiteSpace

摘要: 在经济全球化与数字技术深度融合的背景下，跨境电商迅速发展。相关文献海量且分散，本文运用CiteSpace可视化分析软件，选取CNKI数据库中2014~2024年的380篇SSCI跨境电商相关文献进行深入剖析。通过绘制发文量图、作者共现图、机构共现图、关键词共现图、关键词聚类图以及时序图等，剖析我国跨境电商的发展、研究趋势与热点。通过可视化分析得出，跨境电商在发文数量、作者分布、机构分布、关键词聚类和突显等方面具有显著特点。

Abstract: In the context of the deep integration of economic globalization and digital technology, cross-border e-commerce is developing rapidly. Relevant literature is massive and scattered. This paper uses CiteSpace visual analysis software to select 380 SSCI cross-border e-commerce related literature from 2014 to 2024 in the CNKI database for in-depth analysis. Analyze the development, research trends and hotspots of cross-border e-commerce in China by drawing the volume map, author co-occurrence map, institution co-occurrence map, keyword co-occurrence map, keyword cluster map, and timing map. Through visual analysis, it is concluded that cross-border e-commerce has significant characteristics in terms of the number of articles published, author distribution, institution distribution, keyword clustering and highlighting.