农产品电商发展现状、困境与实现机制

The Current Development Status, Challenges, and Implementation Mechanisms of Agricultural Product E-Commerce

摘要: 作为数字农业的一种新业态，农产品电商能够促进产业链融合、驱动商品化和助推产业集聚，对中国式农业现代化有着重要意义。农产品电商的发展是数字技术经济、政府治理与农业产业链深度融合的过程。当前我国逐步构建的农产品电商政策体系全方位地推进产业发展，在市场交易、农户增收和三产融合等方面取得成就；但仍存在着供应链模式难实现、农户市场对接难、低价上行和区域发展失衡的现实问题。鉴于此，通过探讨陕西、云南、福建和重庆电商发展经典案例，总结四地实施模式，提炼其内涵，为各地农产品电商应对发展困境提供可以借鉴的实现机制，赋能乡村全面振兴。

Abstract: As a new form of digital agriculture, agricultural product e-commerce can promote the integration of the industrial chain, drive commercialization, and promote industrial agglomeration, which is of great significance for the modernization of Chinese style agriculture. The development of agricultural e-commerce is a process of deep integration of digital technology economy, government governance, and agricultural industry chain. The agricultural e-commerce policy system gradually constructed in China is comprehensively promoting industrial development, achieving achievements in market transactions, increasing farmers’ income, and integrating the tertiary industry. However, there are still practical problems such as difficulty in implementing supply chain models, difficulty in connecting farmers’ markets, low price increases, and regional development imbalances. In view of this, by exploring classic cases of e-commerce development in Shaanxi, Yunnan, Fujian, and Chongqing, summarizing the implementation models of the four regions, extracting their connotations, and providing a reference mechanism for agricultural product e-commerce in various regions to cope with development difficulties, we aim to empower the comprehensive revitalization of rural areas.