电商赋能山海协作创新途径思考——基于对庆元农产品“数字订制”的调研

Reflections on Innovative Approaches to E-Commerce Empowering Mountain-Sea Collaboration—Based on a Survey of “Digital Customization” of Agricultural Products in Qingyuan

摘要: 本文以浙江省丽水市庆元县“数字订制”农产品电商模式为研究对象，探讨电商赋能“山海协作”工程的创新路径。通过对庆元县农村电商发展的实地调研与案例分析，文章指出“数字订制”“数字农耕”“数字监督”等创新模式在推动山区特色产业发展、优化供应链、促进城乡资源流动方面发挥了显著作用。研究认为，电商赋能下的山海协作不仅有助于缩小区域经济差距，更能通过文化共鸣、数字治理与产业联动实现共同富裕的可持续路径。最后，本文提出从文化植入、模式创新、质量管控与产业协同四个方面进一步完善电商赋能机制，为中西部及其他欠发达地区提供可借鉴的经验。

Abstract: This paper takes the “digital customization” model of agricultural e-commerce in Qingyuan County, Lishui City, Zhejiang Province, as a case study to explore innovative approaches to empowering the “Mountain-Sea Collaboration” initiative through e-commerce. Based on field research and case analysis, the study finds that innovative practices such as “digital customization”, “digital farming”, and “digital supervision” have effectively promoted the development of local industries, optimized agricultural supply chains, and facilitated resource exchange between urban and rural areas. The research argues that e-commerce empowerment not only helps narrow regional economic gaps but also fosters sustainable common prosperity through cultural resonance, digital governance, and industrial synergy. Finally, the paper proposes four optimization strategies—cultural integration, model innovation, quality control, and industrial coordination—to improve the e-commerce empowerment mechanism and offer practical insights for underdeveloped regions across China.