社会工作视域下老年人电商参与的路径优化研究

Research on the Optimization Path of Elderly E-Commerce Participation from the Perspective of Social Work

摘要: 数字经济背景下，老年人在电商参与中存在多重问题与困境，其在技术层面表现为电商软件缺少适老化改造，在个人层面表现为文化水平不足和记忆力衰退、在社会层面表现为支持欠缺与监管不足。本文运用社会工作中优势视角和赋能、社会参与、支持系统的理论，提出微观层面的心理支持与个性化技能赋能、中观层面的社区互助平台构建、宏观层面的政策倡导与社会环境营造，从多个维度探讨老年人电商参与的路径优化策略。

Abstract: Under the background of the digital economy, elderly people face multiple problems and dilemmas in their participation in e-commerce. Technically, e-commerce platforms lack age-appropriate modifications; personally, they are hindered by insufficient educational attainment and declining memory; and socially, they suffer from inadequate support and insufficient regulation. This paper applies the strength perspective, empowerment, social participation, and support system theories in social work, and psychological support and proposes personalized skill empowerment at the micro level, construction of community mutual assistance platforms at the meso level, and policy advocacy and social environment creation at the macro level, exploring the path optimization strategies for the elderly’s e-commerce participation from multiple dimensions.