低空经济视角下电商末端配送的模式创新与质量优化研究

Study on Model Innovation and Quality Optimization of E-Commerce Terminal Distribution from the Perspective of Low-Altitude Economy

摘要: 2024年低空经济被写入国务院政府工作报告。文章以低空经济与电商末端配送的融合为核心，通过文献研究法梳理国内外相关实践，结合案例分析法剖析当前低空配送的典型模式，运用SWOT-PEST模型分析政策、经济、社会、技术维度的影响因素。研究发现，现有低空电商配送存在成本结构不合理、技术适配性不足、用户体验待提升等问题。据此，文章提出“无人机 + 社区云仓”“低空物流舱 + 智能自提柜”“eVTOL + 前置仓”三类创新模式，并从政策协同、技术突破、成本控制和用户体验四个维度设计质量优化路径。文章可为电商企业布局低空配送、提升末端服务质量提供参考，同时为低空经济在商务领域的落地提供理论支撑。

Abstract: In 2024, the low-altitude economy was included in the report on the work of the state council. Focusing on the integration of the low-altitude economy and e-commerce terminal distribution, this paper sorts out relevant domestic and international practices through the literature research method, analyzes typical models of current low-altitude distribution using the case study method, and examines influencing factors in the policy, economic, social, and technological dimensions with the SWOT-PEST model. The study finds that existing low-altitude e-commerce distribution faces issues such as unreasonable cost structure, insufficient technical adaptability, and room for improvement in user experience. Based on this, the paper proposes three innovative models, namely “UAV + community cloud warehouse”, “low-altitude logistics cabin + intelligent self-pickup cabinet”, and “electric Vertical Take-Off and Landing (eVTOL) + forward warehouse”, and designs quality optimization paths from four dimensions: policy coordination, technological breakthroughs, cost control, and user experience. This paper can provide references for e-commerce enterprises to deploy low-altitude distribution and improve terminal service quality, while also offering theoretical support for the implementation of the low-altitude economy in the business field.