工商管理硕士人才数字能力培养模式对比研究

Comparative Study on the Cultivation Modes of Digital Competence for Master of Business Administration Talents

摘要: 随着数字技术与经济社会各领域的深度融合，数字能力已成为工商管理人才的核心必备能力。鉴于不同国家对工商管理人才数字能力培养的模式存在差异，本文采用扎根分析对比研究30所欧美院校和30所中国院校的工商管理硕士人才培养方案。发现欧美高校侧重学生自主探索与创新实践，通过构建系统的数字化课程体系夯实能力基础，依托校企深度合作实现知识向实践的转化；中国院校侧重学生理论基础与研究能力的培养，虽在实践教学中逐步推进数字化课程建设，但在系统化课程体系构建和产学研协同创新机制完善等方面仍存在提升空间。

Abstract: With the in-depth integration of digital technology into various fields of the economy and society, digital competence has become a core essential ability for business administration talents. Given the differences in the cultivation modes of digital competence for business administration talents across different countries, this paper adopts grounded theory to conduct a comparative study on the MBA talent cultivation programs of 30 European and American universities and 30 Chinese universities. It is found that European and American universities emphasize students’ independent exploration and innovative practice, consolidate the foundation of competence by building a systematic digital curriculum system, and realize the transformation of knowledge into practice relying on in-depth university-enterprise cooperation. In contrast, Chinese universities focus more on cultivating students’ theoretical foundation and research capabilities. Although the construction of digital courses has made progress, there is still room for improvement in the systematic construction and in-depth collaboration between industry, academia, and research.