人口老龄化背景下大学生投身辽宁省农村电商助力乡村振兴的对策思考

Countermeasures of College Students’ Participation in Rural E-Commerce in Liaoning Province to Help Rural Revitalization under the Background of Aging Population

摘要: 随着人口老龄化和农村劳动力流失的加剧，农村发展面临诸多挑战。当前，农村电商的发展仍存在诸多困境，而大学生群体在振兴乡村经济和提升乡村人才吸引力方面具有独特优势。深入调查和分析辽宁省大学生参与农村电商的现状，并提出推动大学生参与农村电商的路径，对于推动辽宁乡村振兴具有重要意义。因此，本文将从个人、学校、产业、社会和政府等多个角度，探讨大学生投身辽宁省农村电商助力乡村振兴的可行路径。

Abstract: With the aging of population and the intensification of rural labor loss, rural development faces many challenges. At present, there are still many difficulties in the development of rural e-commerce, and college students have unique advantages in revitalizing the rural economy and enhancing the attractiveness of rural talents. It is of great significance to investigate and analyze the current situation of college students’ participation in rural e-commerce in Liaoning Province, and put forward the path to promote college students’ participation in rural e-commerce. Therefore, this paper will explore the feasible paths for college students to join rural e-commerce in Liaoning Province to help rural revitalization from the perspectives of individuals, schools, industry, society and government.