土地要素赋能农村电商发展的理论逻辑、时代价值与优化路径

Land Factor Empowerment for Rural E-Commerce Development: A Study on Theoretical Logic, Contemporary Value, and Optimization Paths

摘要: 在乡村振兴与数字中国战略背景下，农村电商成为推动乡村产业发展的重要引擎。本文通过构建“要素–功能–价值”分析框架，系统阐释土地要素通过生产载体、设施基底、功能平台和信用资产四大路径赋能农村电商发展的内在逻辑，并揭示此种赋能模式在推动产业振兴、促进城乡融合、优化乡村治理等方面具有重要时代价值。最后，针对用地保障不足、要素协同不畅等现实困境，提出一系列优化路径，为促进农村电商高质量发展提供有益参考。

Abstract: Against the backdrop of the rural revitalization and digital China strategies, rural e-commerce has emerged as a key engine for driving rural industrial development. By constructing an “element-function-value” analytical framework, this paper systematically elaborates the intrinsic logic of how the land factor empowers the development of rural e-commerce through four pathways: as a production carrier, an infrastructure foundation, a functional platform, and a credit asset. The study reveals that this empowerment model holds significant contemporary value in promoting industrial revitalization, fostering urban-rural integration, and optimizing rural governance. Finally, in response to practical dilemmas such as inadequate land-use guarantees and ineffective factor coordination, a series of optimization paths are proposed to provide beneficial references for promoting the high-quality development of rural e-commerce.