乡村振兴背景下农村电商可持续发展的关键要素研究

Research on the Key Elements for the Sustainable Development of Rural E-Commerce under the Background of Rural Revitalization

摘要: 在乡村振兴战略持续深入和数字技术快速发展的时代背景下，农村电商已成为推动乡村产业迈向现代化的关键力量。农村电商作为现代数字科技与农业农村经济融合发展新业态，正逐步成为农业增效、农民增收的重要手段。当前，农村电商正面临从短期流量拉动向长效内生发展的转型挑战。本文结合可持续发展理论，探讨其可持续发展的核心要素与内在机制，剖析当前协同困境，并提出系统优化路径。研究表明，农村电商的长效发展需多维度协同推进，以数据与技术为驱动，融合绿色发展理念，最终成为助力城乡融合与乡村振兴的有力引擎。

Abstract: In the context of the continuous deepening of the rural revitalization strategy and the rapid development of digital technology, rural e-commerce has become a key force in promoting the modernization of rural industries. As a new form of business that integrates modern digital technology with the rural and agricultural economy, rural e-commerce is gradually becoming an important means to increase agricultural efficiency and farmers’ income. Currently, rural e-commerce is facing the challenge of transforming from short-term traffic-driven growth to long-term endogenous development. This paper, based on the theory of sustainable development, explores the core elements and internal mechanisms of its sustainable development, analyzes the current collaborative dilemmas, and proposes systematic optimization paths. The research shows that the long-term development of rural e-commerce requires multi-dimensional collaborative advancement, driven by data and technology, and integrated with the concept of green development, ultimately becoming a powerful engine for promoting urban-rural integration and rural revitalization.