数字电商与社会工作双轮驱动：提升女性创业协同机制的可行性研究

Digital E-Commerce and Social Work as Dual Drivers: A Feasibility Study on Collaborative Mechanisms for Enhancing Women’s Entrepreneurship

摘要: 数字电商背景下女性创业拥有了众多新机遇，但女性仍面临信息不对称与政策落地难、数字素养与职业技能的缺失、性别偏见与社会文化冲突等壁垒。本文以“数字电商 + 社会工作”双轮驱动为核心，探讨二者提升女性创业的协同机制。研究发现，数字电商通过搭建标准化交易平台、提供便捷化运营工具实现数字赋能，解决女性创业的渠道与效率问题；社会工作通过需求评估、资源链接、心理支持构建社会支持网络，破解女性面临的非技术性障碍。二者通过服务女性，发展目标协同、全链条流程协同、整合政企社资源协同形成合力，有效地降低了女性创业门槛并提升可持续性。该研究为优化女性创业支持体系提供理论参考与实践路径，对提升女性经济参与度、增强女性社会话语权，进而推动性别平等与数字经济高质量发展具有重要现实意义。

Abstract: Within the digital e-commerce landscape, female entrepreneurship has gained numerous new opportunities. However, women continue to encounter barriers such as information asymmetry and difficulties in policy implementation, deficiencies in digital literacy and vocational skills, as well as gender bias and socio-cultural conflicts. This paper centres on the dual-drive approach of “digital e-commerce + social work”, exploring the synergistic mechanisms through which these two fields enhance female entrepreneurship. Research findings indicate that digital e-commerce achieves digital empowerment by establishing standardised trading platforms and providing streamlined operational tools, thereby addressing channel accessibility and efficiency challenges for female entrepreneurs. Social work, meanwhile, constructs social support networks through needs assessment, resource linkage, and psychological support, tackling non-technical barriers faced by women. By serving women, these two domains generate synergistic effects through coordinated development objectives, integrated end-to-end processes, and collaborative mobilisation of governmental, corporate, and community resources. This approach effectively lowers barriers to female entrepreneurship and enhances sustainability. This research provides theoretical guidance and practical pathways for optimising support systems for female entrepreneurship. It holds significant practical implications for enhancing women’s economic participation and amplifying their social voice, thereby advancing gender equality and fostering high-quality development within the digital economy.