区块链技术在跨境电商溯源中的应用效果分析

Analysis of the Application Effectiveness of Blockchain Technology in Cross-Border E-Commerce Traceability

摘要: 随着全球数字经济发展，跨境电商面临溯源与信任挑战。传统中心化溯源系统存在信息孤岛、数据易篡改与效率低下等缺陷。区块链技术凭借其去中心化、不可篡改及可追溯特性，为解决该问题提供了新方案。本文基于TOE框架，从技术、组织、环境三维度分析区块链在跨境电商溯源中的应用效果。研究表明，区块链能有效提升供应链透明度与信任，通过智能合约提升效率，并重构消费者信任机制。尽管面临技术性能、生态协同与监管合规等挑战，但结合人工智能、物联网与治理创新，区块链有望发展成为支撑全球跨境电商可信流通的核心基础设施。

Abstract: With the development of the global digital economy, cross-border e-commerce is facing challenges in traceability and trust. Traditional centralized traceability systems suffer from issues like information silos, susceptibility to data tampering, and low efficiency. Blockchain technology, leveraging its decentralized, tamper-proof, and traceable features, offers a new solution to these problems. Based on the TOE framework, this paper analyzes the application effects of blockchain in cross-border e-commerce traceability from technical, organizational, and environmental dimensions. Research shows that blockchain can effectively enhance supply chain transparency and trust, improve efficiency through smart contracts, and reshape consumer trust mechanisms. Despite challenges such as technical performance, ecosystem collaboration, and regulatory compliance, blockchain is expected to evolve into core infrastructure supporting trusted global cross-border e-commerce transactions through integration with AI, IoT, and governance innovations.