融媒体视角下徽州三雕文化传承与传播现状调查研究

Investigation and Research on the Current Situation of Cultural Inheritance and Dissemination of Three Carvings in Huizhou from the Perspective of Media

摘要: 本文以绩溪县非物质文化遗产“徽州三雕”为切入点，深入探讨“徽州三雕”在现代融媒体技术加持下的传承与传播策略。文章通过分析“徽州三雕”传承与传播现状、传承与发展困境、困境产生原因，提出一系列可推动“徽州三雕”传承与传播的举措，包括数字化保护、打造文化IP、数字学徒培养等，以期为“徽州三雕”在新时代的发展提供决策依据。

Abstract: This article takes the intangible cultural heritage “Huizhou Three Sculptures” in Jixi County as the starting point, and deeply explores the inheritance and dissemination strategy of “Huizhou Three Sculptures” under the support of modern fusion media technology. By analysing the current situation of the inheritance and dissemination of the “Huizhou Three Sculptures”, the inheritance and development difficulties, and the reasons for the difficulties, the article puts forward a series of measures to promote the inheritance and dissemination of the “Huizhou Three Sculptures”, including digital protection, building cultural IP, digital apprenticeship training, etc., in order to provide a decisive for the development of the “Huizhou Three Sculptures” in the new era. The basis of the strategy.