关于南通板鹞风筝动态插画与衍生应用

About Nantong Banyao Kite Dynamic Illustration and Derivative Applications

摘要: 在中华优秀传统文化传承背景下，国家级非遗南通板鹞风筝以独特的造型结构与哨口音律闻名，融合扎制、彩绘和音律等技艺，体现江海地区的审美传统。然而，工业化、城市化及全球化进程使其面临传承断层、技艺濒危和传播模式单一等问题，传统静态的展示方式难以满足当代尤其是年轻群体对文化体验的需求。在文创产业兴盛与数字媒介发展的推动下，动态插画凭借动态叙事、多感官融合与互动体验优势，为非遗的创造性转化提供了新的路径。本文以南通板鹞风筝为研究对象，运用文献资料法与专家访谈法梳理其发展现状与艺术特征，分析其造型、纹样寓意与放飞活动等文化价值，并结合视觉符号转译和非遗数字化传播经验，构建集故事呈现、视觉表达、听觉配合与技术实现于一体的动态插画创作体系。研究旨在拓展板鹞风筝在文创开发、教育推广与数字传播中的应用空间，强化公众与传统工艺之间的互动联系，为其活态传承与产业发展提供可操作的思路，推动非遗在数字时代实现价值更新。

Abstract: Against the backdrop of inheriting and revitalizing outstanding traditional Chinese culture, the Nantong Banyao kite—recognized as a national intangible cultural heritage—stands out for its distinctive structural design and whistle-tone acoustics. Integrating techniques such as framework construction, color painting, and sound crafting, it embodies the aesthetic traditions of the Jianghai region. However, industrialization, urbanization, and globalization have intensified issues such as the disruption of transmission, the endangerment of core techniques, and the rigidity of existing dissemination channels. Traditional static display methods can no longer meet the experiential needs of contemporary audiences, especially younger groups. With the rise of cultural and creative industries and the rapid development of digital media, dynamic illustration—characterized by dynamic narration, multisensory integration, and interactive experience—offers a new pathway for the creative transformation of intangible cultural heritage. This study takes the Nantong Banyao kite as its research object and employs literature analysis and expert interviews to examine its current development and artistic features, including structural aesthetics, symbolic patterns, and cultural values reflected in kite-flying activities. Drawing on visual symbol translation and digital dissemination practices, it constructs a dynamic illustration creation system that integrates storytelling, visual expression, auditory coordination, and technical implementation. The study aims to expand the application of Banyao kite culture in cultural creativity, educational communication, and digital dissemination, strengthening public engagement with traditional craftsmanship. It provides operable strategies for promoting the kite’s living transmission and industrial development, enabling intangible cultural heritage to gain renewed vitality in the digital era.