基于CiteSpace的中国电影市场国产电影与进口电影比较分析

A Comparative Analysis of Domestic and Imported Films in the Chinese Film Market Based on CiteSpace

摘要: 随着中国电影市场的迅速发展，国产电影展现出强大竞争力。本文借助CiteSpace软件对2005至2025年间国产电影与进口电影相关文献进行可视化分析，旨在揭示两者研究的演变趋势，为把握中国电影产业发展趋势、竞争格局与研究热点提供参考。研究表明，国产电影研究自2010年起持续增长，2018年在电影产业、类型化与文化叙事领域达到高峰；进口电影研究自2015年后逐渐减弱，2019年后近乎停滞。未来，国产电影研究将在产业创新与文化表达等方面持续深化，进口电影的跨文化传播与市场策略仍具研究价值。

Abstract: With the rapid development of the Chinese film market, domestic films have demonstrated strong competitiveness. This study utilizes CiteSpace software to conduct a visual analysis of the literature on domestic and imported films published between 2005 and 2025. The aim is to reveal the evolving trends in the research on both types of films, providing valuable insights into the development trends, competitive dynamics, and research hotspots within the Chinese film industry. The findings indicate that research on domestic films has steadily increased since 2010, reaching its peak in 2018 in the areas of the film industry, genre, and cultural narrative. Conversely, research on imported films has gradually declined since 2015, nearly stagnating after 2019. In the future, research on domestic films will continue to deepen in areas such as industrial innovation and cultural expression, while the cross-cultural communication and market strategies of imported films remain areas of significant research potential.