数字经济背景下电子商务赋能安徽阜阳旅游业发展的路径研究

Research on the Path of E-Commerce Empowering the Tourism Industry Development in Fuyang, Anhui under the Background of Digital Economy

摘要: 在数字经济蓬勃发展的当下，电子商务与旅游业的融合已成为推动地方经济增长、提升旅游产业竞争力的重要途径。安徽阜阳，这座拥有深厚历史文化底蕴与丰富旅游资源的城市，正积极探索电子商务赋能旅游发展的新路径。本文通过深入剖析阜阳旅游业的发展现状，挖掘其优势与面临的挑战，并结合实际提出一系列切实可行的发展路径，旨在为阜阳旅游业实现高质量、可持续发展提供理论支撑，助力阜阳打造成为具有独特魅力的旅游目的地。

Abstract: In the current era of a booming digital economy, the integration of e-commerce and the tourism industry has become an important way to promote local economic growth and enhance the competitiveness of the tourism sector. Fuyang, Anhui, a city with profound historical and cultural heritage and abundant tourism resources, is actively exploring new paths for leveraging e-commerce to drive tourism development. This article deeply analyzes the current development status of Fuyang’s tourism, identifies its advantages and challenges, and, based on practical considerations, proposes a series of feasible development paths. The aim is to provide theoretical support for achieving high-quality and sustainable development of Fuyang’s tourism industry and to help Fuyang become a tourism destination with unique charm.