新质生产力赋能皖南体育产业高质量发展的困境与纾解

Dilemmas and Solutions for Empowering High-Quality Development of the Sports Industry in Southern Anhui with New-Type Productivity

摘要: 新质生产力为皖南体育产业高质量发展注入关键动能，“徽青赛”等案例通过数字技术赋能实现体旅商融合的成功实践，但仍面临核心技术支撑薄弱、数字基础设施区域失衡、创新要素整合不足、业态融合深度不够等困境。为破解难题，需立足皖南地区山水特色与大数据产业优势，强化科技创新引领，推动5G、人工智能等技术与体育全产业链深度融合；完善全民健身公共服务平台等新型基础设施，促进数据要素流动共享；构建政企校协同创新机制，培养专业人才队伍；深化“体育+”多元业态融合，优化政策支持与制度保障，推动皖南体育产业向数字化、智能化、高品质转型，助力皖南地区山水特色体育强省建设。

Abstract: New-type productivity has injected key momentum into the high-quality development of the sports industry in southern Anhui. Successful practices such as the “Anhui Youth Games” have leveraged digital technology to achieve the integration of sports, tourism, and commerce. However, challenges remain, including weak core technology support, regional imbalances in digital infrastructure, insufficient integration of innovative elements, and inadequate depth of business integration. To address these challenges, it is necessary to leverage the unique landscape and big data industry advantages of southern Anhui, strengthen the leading role of technological innovation, and promote the deep integration of technologies such as 5G and artificial intelligence with the entire sports industry chain; improve new infrastructure such as public service platforms for national fitness to promote the flow and sharing of data elements; build a collaborative innovation mechanism among government, enterprises, and universities to cultivate a professional talent pool; deepen the integration of diverse “sports+” business formats, optimize policy support and institutional guarantees, and promote the digital, intelligent, and high-quality transformation of the sports industry in southern Anhui, thus contributing to the construction of a strong sports province with distinctive landscape features in southern Anhui.