基于CiteSpace的数字化转型与电商经济综合研究热点可视化分析

Visualization Analysis of Comprehensive Research Hotspots in Digital Transformation and E-Commerce Economy Based on CiteSpace

摘要: 为揭示电商经济与数字化转型领域的研究热点、演进趋势及学术合作特征，本研究以2016年以来发表的中文核心期刊论文为样本，运用CiteSpace软件进行文献计量可视化分析。解析领域研究热点、演进趋势及学术合作特征。该领域发文量呈“初期探索–波动增长–爆发式扩容”三阶段演化，关键词从“数字经济”“电子商务”基础概念，逐步向“乡村振兴”“数字贸易”场景渗透，最终聚焦“数字乡村”“数实融合”协同创新。本研究为后续学术探索及政企实践提供结构化参考。

Abstract: To reveal the research hotspots, evolutionary trends, and academic collaboration characteristics in the field of e-commerce economy and digital transformation, this study takes Chinese core journal papers published since 2016 as samples and uses CiteSpace software to conduct bibliometric visualization analysis, so as to analyze the research hotspots, evolutionary trends, and academic collaboration characteristics of the field. The number of papers published in this field has evolved in three stages: “initial exploration—fluctuating growth—explosive expansion”. Keywords have gradually expanded from basic concepts such as “digital economy” and “e-commerce” to scenarios including “rural revitalization” and “digital trade”, and finally focused on collaborative innovation in areas like “digital countryside” and “integration of digital and real economies”. This study provides a structured reference for subsequent academic exploration as well as government and enterprise practices.