新质生产力赋能跨境电子商务路径研究

Research on the Path of New-Quality Productivity Empowering Cross-Border E-Commerce

摘要: 随着全球数字经济的快速发展，跨境电子商务已成为国际贸易增长的重要动力。企业在技术创新能力、数字化水平及人才储备方面的差异，显著影响跨境电商的运营效率和市场竞争力。基于新质生产力视角，本文系统梳理数字经济、平台经济及全球价值链重构的国际经典与前沿理论，将新质生产力与资源基础观、动态能力理论进行关联整合，构建更具学理深度的分析框架。在此基础上，深入分析新质生产力对跨境电子商务的赋能路径，重点探讨技术创新与数字化转型在提升企业跨境运营效率、优化供应链管理和增强国际竞争力中的作用。同时，结合政策和企业实践，提出完善跨境数据流通、建立技术支持基金、培养人才以及企业数字化投资和智能技术应用等建议，为跨境电子商务高质量发展提供理论参考和实践指导。

Abstract: With the rapid development of the global digital economy, cross-border e-commerce has become an important driver of international trade growth. Differences among enterprises in technological innovation capabilities, digitalization levels, and talent reserves significantly affect the operational efficiency and market competitiveness of cross-border e-commerce. From the perspective of new-quality productivity, this paper systematically sorts out classic and cutting-edge international theories on the digital economy, platform economy, and global value chain restructuring, links and integrates new-quality productivity with the resource-based view and dynamic capability theory, and constructs an analytical framework with greater theoretical depth. On this basis, it conducts an in-depth analysis of the empowerment paths of new-quality productivity for cross-border e-commerce, focusing on the role of technological innovation and digital transformation in improving enterprises’ cross-border operational efficiency, optimizing supply chain management, and enhancing international competitiveness. Meanwhile, combined with policy and corporate practices, it puts forward suggestions such as improving cross-border data circulation, establishing technology support funds, cultivating talents, and promoting enterprises’ digital investment and intelligent technology application, so as to provide theoretical reference and practical guidance for the high-quality development of cross-border e-commerce.