独自旅行者社交媒体使用的双重性研究

A Study on the Duality of Social Media Use by Solo Travelers

摘要: 本研究聚焦于独自旅行者社交媒体使用的双重性，通过对20位背景各异的独自旅行者进行深度访谈，并运用扎根理论进行分析。研究发现，社交媒体在独自旅行中扮演着矛盾统一的“双刃剑”角色。它能有效消解孤独感，通过构建即时互动与弱关系联结提供情感支持，也不可避免地引发表演焦虑、比较心理和情感商品化，导致更深层的数字孤独。它是旅行者进行本真文化记录与跨文化对话的平台，也可能在算法驱动下陷入对异文化的符号化消费与“滤镜化”重构困境。它提供至关重要的安全保障、实时情报等实用赋能，也因过度依赖而导致算法囚禁与体验同质化，侵蚀旅行的本真性与自主性。旅行者并非被动接受，而是通过“反打卡”、反“算法驯化”等策略性实践，在利用技术优势与守护旅行本质之间进行动态博弈。本研究为理解数字时代个体在孤独、联结与自我呈现中的复杂互动提供新的视角。

Abstract: This study focuses on the duality of social media use by solo travelers. Through in-depth interviews with 20 solo travelers from diverse backgrounds and using grounded theory for analysis, it is found that social media plays a contradictory yet unified “double-edged sword” role in solo travel. It can effectively alleviate loneliness by providing emotional support through instant interaction and weak relationship connections, but it also inevitably leads to performance anxiety, comparison psychology, and emotional commodification, resulting in deeper digital loneliness. It serves as a platform for travelers to record their authentic cultural experiences and engage in cross-cultural dialogue, but it may also lead to the symbolic consumption and “filtered” reconstruction of foreign cultures under algorithmic drive. It provides crucial safety guarantees and real-time information, but excessive reliance on it can result in algorithmic imprisonment and homogenization of experiences, eroding the authenticity and autonomy of travel. Travelers are not passive recipients but engage in strategic practices such as “anti-check-in” and resisting “algorithmic domestication” to dynamically balance the use of technological advantages and the preservation of the essence of travel. This study offers a new perspective on understanding the complex interactions of individuals in loneliness, connection, and self-presentation in the digital age.