人工智能促进农村电商高质量发展：从规模扩张到价值提升的转型路径

Artificial Intelligence Promotes High-Quality Development of Rural E-Commerce: A Transformation Path from Scale Expansion to Value Enhancement

摘要: 过去十年，中国农村电商依托基础设施改善与平台红利实现了数量级扩张，但在不利条件的制约下，农村电商的质量与效益的提升相对滞后。随着人工智能技术快速迭代与制度供给持续完善，农村电商发展已进入由规模扩张迈向价值提升的关键期。人工智能赋能农村电商高质量发展的核心在于以数据驱动的供给侧重构与以用户价值为中心的产品与服务创新，同时需要与制度规则、要素配置与区域治理能力的现代化相匹配。因此，人工智能促进农村电商高质量发展的转型路径的提出可以为县域政府、平台企业与经营主体的协同治理与实践落地提供参考。

Abstract: Over the past decade, China’s rural e-commerce has achieved exponential growth through infrastruc-ture improvements and platform dividends. However, under unfavorable conditions, the quality and efficiency of rural e-commerce have lagged behind. With the rapid iteration of artificial intelligence technology and the continuous improvement of institutional supply, rural e-commerce has entered a critical phase of transitioning from scale expansion to value enhancement. The core of AI empowering high-quality development in rural e-commerce lies in data-driven supply-side focus and user-value-centered product and service innovation, while also requiring alignment with the modernization of institutional rules, factor allocation, and regional governance capabilities. Therefore, the proposed transformation path of AI promoting high-quality development in rural e-commerce can provide a reference for collaborative governance and practical implementation by county governments, platform enterprises, and business entities.