乡村振兴战略下电子商务推动农村经济转型研究

Research on E-Commerce Driving Rural Economic Transformation under the Rural Revitalization Strategy

摘要: 新时代，在乡村振兴战略推动农业农村现代化的宏观背景下，电子商务已深度融入农村经济，并在激活产业、带动增收、优化基建等方面推动农村经济转型起了核心作用。但在蓬勃发展的表象之下，产品创新能力不足、复合型人才缺口大、物流体系不完善等现实困境正制约着电子商务潜力的充分发挥。基于此，我们可通过构建一个由政府、产业、人才共同支撑的良性发展生态以促进农村经济转型，从而为实现乡村振兴注入源源不断的强大动能。

Abstract: In the new era, against the macro-background of the rural revitalization strategy driving agricultural and rural modernization, e-commerce has deeply integrated into the rural economy and played a pivotal role as a catalyst for rural economic transformation by activating industries, increasing incomes, and optimizing infrastructure. However, beneath the surface of vigorous development, practical challenges such as insufficient product innovation capabilities, a significant shortage of multi-skilled talent, and inadequate logistical systems are constraining the full potential of e-commerce. In light of this, fostering a virtuous development ecosystem supported by the government, industries, and talent can promote rural economic transformation, thereby injecting continuous and powerful momentum into the realization of rural revitalization.