青少年历史文化研学旅行产品开发策略研究
Research on the Development Strategies of Youth Historical and Cultural Study Travel Products
DOI: 10.12677/sd.2026.161001, PDF,    科研立项经费支持
作者: 孙景荣：南京晓庄学院旅游与社会管理学院，江苏 南京
关键词: 研学旅行产品；青少年；历史文化古镇；开发策略；Research and Study Travel Products； Adolescents； Historical and Cultural Ancient Towns； Development Strategies
摘要: 历史文化研学旅行产品的开发对研学旅行发展至关重要，本研究以江苏省历史文化古镇为案例地，以青少年为目标市场，从五育理论的视角切入，研究了历史文化研学旅行产品融入“五育”开发策略，为江苏加快推动历史文化古镇旅游发展提供理论依据和决策支持。
Abstract: The development of historical and cultural study travel products is crucial for the advancement of study travel. This study takes Jiangsu’s historical and cultural ancient towns as the case study area, targeting the youth market, and examines the integration of “Five Educations” theory into the development strategies of such products. It provides a theoretical foundation and decision-making support for accelerating the development of tourism in historical and cultural ancient towns in Jiangsu.
文章引用：孙景荣. 青少年历史文化研学旅行产品开发策略研究[J]. 可持续发展, 2026, 16(1): 1-5. https://doi.org/10.12677/sd.2026.161001

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