电商经济视角下中国–东盟自由贸易区的合作机遇与挑战研究

Research on Cooperation Opportunities and Challenges between China and ASEAN Free Trade Area from the Perspective of E-Commerce Economy

摘要: 本文深入探讨了中国–东盟自由贸易区在电商经济领域的合作现状、面临的机遇与挑战，并提出了针对性的发展策略。中国与东盟在电商合作方面取得了显著成果，但同时也遭遇了诸多亟待解决的问题。本文分析了双方在政策支持、市场潜力、数字技术合作等方面的优势，以及在政策法规差异、数字鸿沟、文化差异等方面的挑战。为促进合作的深化与拓展，本文建议通过加强政策沟通、共建数字基础设施、深化市场调研、强化品牌建设、推动产业融合和优化物流支付体系等策略，实现双方电商经济的共同发展，为区域经济一体化和全球经济增长注入新动力。

Abstract: This paper delves into the current situation, opportunities and challenges of e-commerce economic cooperation within the China-ASEAN Free Trade Area, examining its remarkable achievements while also identifying various pressing issues that urgently need to be addressed. It analyzes the strengths of both sides in policy support, market potential, and digital technology cooperation, as well as the challenges posed by differences in policies and regulations, the digital divide, and cultural disparities. To deepen and broaden this cooperation, the paper suggests strategies such as enhancing policy dialogue, jointly building digital infrastructure, deepening market research, strengthening brand building, promoting industrial integration, and optimizing logistics and payment systems. These strategies aim to foster common development in e-commerce and inject new vitality into regional economic integration and global growth.