数字资本主义下劳动异化新形态研究

A Study on the New Forms of Labor Alienation under Digital Capitalism

摘要: 数字技术与资本主义的紧密结合，促成数字资本主义时代的诞生，数字劳动取代传统劳动成为当下促进经济发展和科技进步的重要劳动方式。在此背景下，马克思劳动异化理论衍生出新的异化形态。劳动异化——劳动者在数字生产过程中主体性丧失，消费异化——成为一套精密的符号操纵体系与欲望再生产机制，社交异化——表演性社交为主要特征。剖析新的异化形态的表征以及破解路径，不仅能帮助我们深刻理解数字资本主义的本质，对于解决当下社会问题也具有重要意义。

Abstract: The close integration of digital technology and capitalism has given birth to the era of digital capitalism, where digital labor has replaced traditional labor as an important labor form driving economic development and technological progress. Against this backdrop, Marx’s theory of labor alienation has derived new forms of alienation: labor alienation, characterized by the loss of workers’ subjectivity in the digital production process; consumption alienation, which has become a sophisticated system of symbolic manipulation and a mechanism for desire reproduction; and social alienation, featuring performative social interaction. Analyzing the manifestations of these new alienation forms and their solutions not only helps us deeply understand the essence of digital capitalism but also holds great significance for addressing current social issues.